Founding pilots start at €750.
Choose a pilot around the decision you want to make. Every study brings together individual reactions and recommendations for your next version.
- Quick Signal: €750 · 5 respondents · 48 hours
- Reaction Sprint: €1,500 · 10–12 respondents
- Segment Contrast: from €3,000 · 20–30 respondents
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Find the right pilot
Work directly with us to choose the audience, material, and research depth. Agree the plan and delivery date before your study begins.
Quick Signal
For one decision you want pressure-tested before a real buyer, participant, or investor sees it.
- 5 artificial respondents
- 1 page, message, price, pitch-deck section, or concept
- Quick Signal reactions
- Decision brief in PDF and readable web view
- Real-user handoff
Reaction Sprint
For a focused pass across a complete page, pitch deck, short flow, or before-and-after revision.
- 10–12 artificial respondents
- 2–3 related items or versions
- Quick Signal by default
- Deep Trace where the path changes the finding
- Decision brief plus 30-minute readout
Segment Contrast
For a decision that depends on geography, income, role, technology readiness, or another audience difference.
- 20–30 artificial respondents
- 3–5 related items or versions
- Segment-level comparison
- Decision brief and real-user handoff
- 60-minute readout
Individual perspectives, the reasons behind them, and a decision brief to help you make the next version better.
Quick Signal and Deep Trace
Choose a focused reaction with Quick Signal, or explore the journey with Deep Trace when scrolling, navigation, and choices matter to your question.
Quick Signal
For fast iteration when one grounded read from each selected respondent is enough.
- Input extraction
- Memory-grounded reaction
- Behavioural state movement
- Included in the decision brief
- No encounter trace or attention map
Deep Trace
For pages, pitch decks, and flows where what the respondent reaches or skips can change the result.
- Rendered encounter
- Scroll, dwell, click, and bounce evidence
- Memory and state movement across the encounter
- Attention-map style evidence where available
- Explicitly not eye-tracking
Decision brief
A readable report that brings together individual reactions and recommendations for your next version.
- What landed
- What broke
- What was not observed
- What to revise next
- Which real-user profiles to validate
What can change the quoted price
We agree additional work and its price with you before the study starts.
Long or highly visual pitch decks that need Deep Trace across many pages.
Interactive app journeys with forms, branches, permissions, or safe test data.
Audience intersections that are thin in the current generated population.
Additional versions, languages, panel contrasts, or readout workshops.
Confidential handling, custom legal terms, or regulated-industry requirements.
Research that depends on current events or private brand context not present in the material.
Pricing questions worth answering before the call
Why publish product credits and pilot prices together?
Credits describe the evidence cost inside the product. Founding pilots price the complete research pass while public self-serve access is still closed: panel selection, setup, reactions, decision brief, and readout where included.
Is Quick Signal shallow?
No. It still uses respondent context, memory grounding, and behavioural movement. It costs less because it does not build a rendered encounter trace.
Why can Deep Trace cost more?
A page, pitch deck, or app flow can require rendering, traversal, more evidence events, and more model work. The cost is estimated before the run starts.
Does the price include real-user recruitment?
No. Every decision brief includes a real-user handoff, but recruiting and interviewing real participants is a separate research job unless it is explicitly added to the written scope.
Read the full FAQ or the research experience.