Trust & credibility
For the claims, details, and first impressions that make an offer believable.
Explore this use case →The research experience
Different lives.
A better next question.
Explore your work through individual reactions. Understand what caught someone’s attention, what made sense to them, and what they would need to hear next.
Last updated
Your audience
Start with the perspectives that matter.
Select a panel around your audience and research question. These research themes offer a useful starting point.
Pricing & value
For the trade-offs that shape how different people respond to a price.
Explore this use case →Getting started
For first encounters, unfamiliar choices, and the path to a useful result.
Explore this use case →AI & automation
For questions of authorship, control, privacy, and delegating a task.
Explore this use case →Investor perspectives
For pitch decks, business narratives, and the questions behind an investment thesis.
Explore this use case →How it works
From “what if”
to what’s next.
A research question, a panel with different perspectives, and something useful to take back to your team.
- 01
Bring the decision.
Share the page, deck, concept, or flow you are working on, the audience you want to reach, and the question you need to answer.
- 02
Meet your panel.
We select artificial respondents from an existing population. Each brings their own background, circumstances, and ways of making decisions.
- 03
Make the next version better.
Read individual reactions and a decision brief that brings together objections, differences between respondents, and recommendations for your next revision.
Your decision brief
Read the reaction.
Understand the reason.
Decide what to change.
Keep the individual voices and the bigger picture together. See where respondents agree, where they differ, and which questions to take into real-user research.
Explore the research experienceGreta Weber · Lisbon
“The local salt and bones make it feel real. The price is the missing piece. I would not subscribe before I know what a single order costs.”
What earns trust
Specific ingredients and local sourcing.
What holds her back
A subscription before she knows the single-order price.
Try in the next version
Make the one-off price easy to find before introducing the subscription.
Founding research pilots
Bring the idea you’re ready to move forward.
Start with a founding research pilot. Tell us what you are making and who it is for. We’ll shape the panel and study with you.
Start with Quick SignalFrom €750
Quick Signal · 5 respondents · 48-hour turnaround
Individual reactions.
A decision brief for your next move.