Research with artificial respondents

See your idea through someone else’s life.

Test your pitch, product, or pricing with artificial respondents whose histories, memories, and priorities shape how they react. Find the objections your team hasn’t thought to ask about.

Request a pilot See how it works

Before the real users.

Different lives. Different reactions.Explore ↓
On a productivity tool“Show me one screen, one exercise, one outcome.”NobukoTokyo · Copy-editor

“The page promises seventeen features. The product I will use in my busiest week will use one of them. Tell me which one and we can start from there.”

The life behind the reaction

Nobuko Yamada, 52 · Japan. Thirty years in publishing. A single-notebook habit. A working day built around concentration.

A long feature list competes with what she values most: getting one thing done well.

On a smart fridge“The good tools, they disappear when you use them. This one shouts at you every time you want a yogurt.”SarahLyon · Industrial designer

“A fridge is the place you go when you are tired or hungry or both, and the last thing you want is for it to have an opinion.”

The life behind the reaction

Sarah Garnier, 31 · France. A consumer-goods designer who shares a home with her grandmother. Everyday usefulness shapes her idea of good design.

A feature presented as convenience becomes another demand on her attention.

On a writing assistant“If something goes out under my name, the sentences should be mine.”AbdullahiLagos · Care worker · trained journalist

“The proofreader can fix the comma. The friend can tell me when I am being harsh. But the assistant that drafts the whole email is doing the work I am supposed to be doing.”

The life behind the reaction

Abdullahi Danuba, 44 · Nigeria. Journalism training. Handwritten letters. A daily responsibility for his mother and two long-term care clients.

Authorship is a matter of responsibility. Editing and speaking for him are different offers.

Illustrative artificial respondents. Select a reaction to explore.

The person behind the answer

A whole life shapes
a single reaction.

The same price can feel reassuring to one person and impossible to another. A useful feature can look like an intrusion. The difference is in the life behind the answer.

Antestrata’s artificial respondents have individual histories, relationships, memories, and priorities. They exist before your research begins. Your audience criteria help you find the people whose perspectives matter to your decision.

Meet the idea behind artificial respondents

An individual in a connected world

Nobuko Yamada52 · Tokyo · Copy-editor
A working lifeMemories that matterPeople she cares aboutHer own priorities

Biography. Circumstances. Relationships. A point of view.

For the work in front of you

Find a new angle.
While you can still change it.

For founders preparing a pitch, teams shaping a product, and agencies bringing a new direction to a client.

Pitch decks

Where do you lose the investor?

Explore how investor-minded respondents read your story, question your assumptions, and weigh the opportunity.

Landing pages

Does the promise land?

Discover what visitors understand, what earns their trust, and what leaves them searching for an answer.

Pricing & packaging

What makes the price feel worth it?

Compare how different budgets, priorities, and past purchases shape the way an offer is received.

Product concepts

Where does this fit into a life?

Test the need behind the idea. Explore the habits, compromises, and alternatives it would have to work with.

Onboarding

What gets in the way of starting?

Find the instructions, permissions, and unfamiliar choices that make a first encounter harder than it needs to be.

UX research

What are you missing from the room?

Bring more perspectives into early design decisions and sharper questions into your next user session.

How it works

From “what if”
to what’s next.

A research question, a panel with different perspectives, and something useful to take back to your team.

  1. 01

    Bring the decision.

    Share the page, deck, concept, or flow you are working on, the audience you want to reach, and the question you need to answer.

  2. 02

    Meet your panel.

    We select artificial respondents from an existing population. Each brings their own background, circumstances, and ways of making decisions.

  3. 03

    Make the next version better.

    Read individual reactions and a decision brief that brings together objections, differences between respondents, and recommendations for your next revision.

Your decision brief

Read the reaction.
Understand the reason.
Decide what to change.

Keep the individual voices and the bigger picture together. See where respondents agree, where they differ, and which questions to take into real-user research.

Explore the research experience
Pricing page studyIllustrative example

Greta Weber · Lisbon

“The local salt and bones make it feel real. The price is the missing piece. I would not subscribe before I know what a single order costs.”

What earns trust

Specific ingredients and local sourcing.

What holds her back

A subscription before she knows the single-order price.

Try in the next version

Make the one-off price easy to find before introducing the subscription.

The world we’re building

A world you can
keep coming
back to.

We’re building a richly connected artificial population: people with their own histories, relationships, and changing circumstances. A world you can return to as your ideas evolve.

Our ambition is to make a much wider range of human perspectives part of everyday decisions, from the first sketch to the next market.

Explore our vision & method

Founding research pilots

Bring the idea you’re ready to move forward.

Start with a founding research pilot. Tell us what you are making and who it is for. We’ll shape the panel and study with you.

Request a pilot Compare pilots
Start with Quick SignalFrom €750

Quick Signal · 5 respondents · 48-hour turnaround

Individual reactions.
A decision brief for your next move.